Essentials of Marketing
by Geoff Lancaster,Lester Massingham
ISBN 13: 9780077094379
Format: Paperback (456 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Nov 1998
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Marketing Management
by Geoff Lancaster, Lester Massingham
ISBN 13: 9780077097523
Format: Paperback (456 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 2001 Other Format: Hardcover, Paperback
Essentials of Marketing: Text and Cases
ISBN 13: 9780077077280
Format: Hardcover (512 pages) Publisher: McGraw-Hill Publishing Co. Published: Jul 1993 Other Format: Paperback
ISBN 13: 9780070841819
Format: Paperback (430 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jan 1988 Other Format: Hardcover
Mini Cases in Marketing (Marketing Series: Student)
by Lester Massingham, Geoffrey A. Lancaster
ISBN 13: 9780750601719
Format: Paperback (180 pages) Publisher: Butterworth-Heinemann Ltd Published: Mar 1991 Other Format: Paperback
ISBN 13: 9780077074203
Format: Hardcover (400 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Sep 1992 Other Format: Paperback
ISBN 13: 9780077092917
Format: Paperback (456 pages) Publisher: McGraw-Hill Publishing Co. Published: Mar 1998 Other Format: Hardcover, Paperback
Mini Cases in Marketing (Marketing S.)
ISBN 13: 9780434913121
Format: Paperback (180 pages) Publisher: Heinemann Professional Published: 26 Mar 1990 Other Format: Paperback
Essentials of Marketing Management
ISBN 13: 9781138038967
Format: Illustrated (474 pages) Publisher: Routledge Published: 30 Aug 2017